"Be Here Farm + Nature began as a simple sounding exercise: how can we apply the lens of mindfulness to every moment?"
Jared and Velisa Pickard – Founders
Every Be Here Farm + Nature formula is crafted with obsessive care. We use only biodynamic or other highly regenerative gardens, along with sunshine, moonlight, clean water, and time—alchemized by human hearts and bottled by human hands. No artificial heat, pressure, plastic tubing, machine lubricants, or heating tanks. This is skincare that is as effective as it is gentle, as clean as it is luxurious.
Co-founders Jared and Velisa Pickard, deeply inspired by the principles of Rudolf Steiner’s biodynamic philosophy, have spent nearly two decades dedicated to this lifestyle and their craft. Their journey began with apprenticeships in both agriculture and hospitality. After two years under the direction of entrepreneur and regenerative farmer Jason Mann, the couple continued their studies under the late Sam Beall at Blackberry Farm in Tennessee—a world-renowned Relais & Châteaux property celebrated for its harmony of food, farming, and hospitality. There, they learned the art of service, authenticity, and exceeding the highest expectations.
Their premiere endeavor—a 300-acre retreat in the Sonoma mountains—became both private members club and sanctuary, where regenerative farming and holistic living met elevated hospitality. Although this project was upended in 2020 by historic wildfires, their dream of sharing their connection with nature with others had only begun. From the ashes emerged a new chapter: the small-batch skincare once reserved for personal use and private members, now offered to the wider world.
What began as a family ritual evolved into a shared practice, forming the essence of Be Here Farm + Nature. Today, the brand continues to elevate the standards of conscious luxury—uniting artisan traditions with regenerative stewardship—so every bottle carries the spirit and standard of care to which they’ve devoted their lives.
Throughout the year, Be Here Farm + Nature founder Jared Pickard leads a series of in-person and online immersions, connecting people directly with the transformative power of Nature Connection. His approach blends luxury hospitality and service with regenerative principles and holistic living, creating experiences that are both grounding and inspiring.
